Brothers Liam, 23, and Travis Gerada, 20, were Shopify merchants before they decided to get into the more technical side of e-commerce. They found that running a modern e-commerce business requires many different software integrations that often don't share data with each other, making it difficult to manage and make decisions. Some use Shopify or other platforms like WooCommerce, while others have used Krepling to grow from the ground up. "We found that merchants were typically expanding their e-commerce stack to optimize the cost to reach different consumers across many different channels. Take a look at the 13-slide pitch deck that Krepling used to raise its seed round:

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Persons: Liam, Travis Gerada, they're, Krepling, Jason Calacanis, Liam Gerada, Gerada Organizations: Business, Bull City Venture Partners, Ventures, Tribes Ventures, Colabora Ventures, Broadshade Investments Locations: GMV